Hotel Soho’s exclusive design leaves a distinctive mark on Barcelona’s hotel landscape with its cosmopolitan, minimalist, and imminently urbane character. Frosted and tinted glass panels lend it a unique sophistication, and other stylistic touches help to create spaces that invite new sensations and embody modern concepts in interior design and architecture.

The degree of aesthetic and visual stimulation is at its subtlest in the hotel lobby, and grows gradually more intense in the rooms, where the hot-soft lighting design reaches its climax.

The result is a clear fusion of professionalism and firm commitment to quality, design, and prestige, achieved through the fruitful collaboration of several expert designers:

Alfredo Arribas.
Architect and founder of AAAA, an organization dedicated to architectural and urban projects, and interior and furniture design. He and his team also worked with Núñez i Navarro on the B-Hotel.

Franc Aleu.
Visual artist, and regular contributor to the Fura del Baus, Franc Aleu brought his artistic interpretations to the walls of Hotel Soho, through works that evoke the human body with the Moare effect.

Verner Panton.
The ultimate inspiration behind pop, Panton, architect and designer, was born in 1926 in Gamtoft (Denmark) and died in Copenhagen in 1998. During the 60s, he became the master and essential icon of pop style through the revolutionary form and function that he brought to all objects pertinent to interior design, architecture, and personal accessories. Panton has inspired numerous aspects of SOHO’s décor, perhaps most notably the lamps in the hotel’s common spaces, so reminiscent of the style that characterized a whole era of innovative design.